Concern Kalashnikov to unveil new brand and corporate development strategy through 2020

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Defence & Security News - Concern Kalashnikov
 
 
Friday, November 28, 2014 10:17 AM
 
 Concern Kalashnikov to unveil new brand and corporate development strategy through 2020
Small arms russian manufacturer Concern Kalashnikov will introduce a new brand and corporate development strategy through the year 2020 on December 2. The presentation will take place in the Central Telegraph and will bring together Rostec CEO Sergey Chemezov, CEO of Concern Kalashnikov Alexey Krivoruchko, law enforcers and members of the military and security services.
     
Small arms russian manufacturer Concern Kalashnikov will introduce a new brand and corporate development strategy through the year 2020 on December 2. The presentation will take place in the Central Telegraph and will bring together Rostec CEO Sergey Chemezov, CEO of Concern Kalashnikov Alexey Krivoruchko, law enforcers and members of the military and security services.
     
According to Rostec's official statement, rebranding should help create the image of Concern Kalashnikov as the leader of the Russian arms manufacturing industry, extending to all markets in which the company is present. A common architecture has been created for both the Russian domestic and international markets. Changes will affect the visual image of the Concern’s brand and the structure of the entire product line currently in production.

The weapons manufacturing holding company Concern Kalashnikov financed the creation of its new brand from its own cash reserves. The company did not raise any money from the Russian government to implement this project.

Concern Kalashnikov’s products are shipped to 27 countries around the world, including the US, UK, Germany, Norway, Italy, Canada, Kazakhstan and Thailand. Kalashnikov generated more than RUB 2 billion ($40 mn) in 2013 revenues. US and Canada imposed sanctions on the Concern in July 2014, forcing it to suspend deliveries to these two countries.

Concern Kalashnikov (previously known as R&D and Manufacturing Company Izhmash) is a major Russian manufacturer of combat automatic and sniper rifles, guided artillery shells and a broad spectrum of civilian products, including hunting shotguns, sports rifles, machine tools, lathes and instruments. The concern is a Rostec subsidiary.