British Company MASA Group showcases its AI-based (Artificial Intelligence) simulation technology for training military land forces, including the latest iteration of their flagship product SWORD, at IDEX 2019, International Defense Exhibition in Abu Dhabi. The company comes to IDEX to develop its ongoing relationship with countries in the Middle East region and is looking forward to demonstrating its capabilities.

MASA stand at IDEX (Picture source: Army Recognition)

Developed in close relation with armies worldwide, SWORD is a cost-efficient constructive simulation focused on user needs. SWORD immerses brigade and division command post staff in large¬-scale conflicts, stabilization operations, terrorist threats or natural disasters, providing a broader and more complete training solution that ultimately improves their decision¬-making capabilities.

Marc de Fritsch, MASA’sManaging Director, said: “MASA Group has proven it can develop cutting-edge training and simulation technology which can be operated worldwide. We are looking forward to meeting with leaders and companies working in the Middle East as we strongly believe our offering can be tailored and implemented successfully in the region.”

MASA Group s a global company focused on the development of Artificial Intelligence-based Modeling & Simulation (M&S) software for the Defense, Homeland Security, Emergency Management, Serious Games and Games markets.The MASA product range, including MASA SWORD, MASA SYNERGY and Direct AI, is uniquely designed to simplify and optimize the implementation of Artificial Intelligence capabilities for automating and driving simulated behaviors. Such capabilities allow developers and end-users in various sectors to focus their efforts on enabling a series of cost-efficient and highly realistic applications - such as command staff training, crisis management preparedness, exercise preparation, after-action review, doctrine & equipment analysis, and corporate training. MASA products are already in use by leading organizations worldwide, including DGA, DSTA, DSTG, NATO CMDR COE the French, Brazilian, New Zealand, Swiss, Bangladesh, and Colombian Armies - amongst other major armies around the world - and system integrators or solution providers such as Ruag, NSC, CAE, Krauss-Maffei-Wegmann, Saab Training and Simulation, Thales, XVR, and SYSTEMATIC.

SWORD in action (Picture source: MASA Group)