ADEX
Seoul 2009 International defense Exhibition for South
Korea and Korean Defense Products
The team of the International Defense magazine was very
disappointed about the International Aerospace and Defense
Exhibition Seoul 2009. ADEX 2009 was presented as an International
event, but most of the Companies were Korean or American.
With regard to the air Show, that was limited to a few
minutes of aircraft display, concentrated on the production
of Korean aircrafts. Even the presence of the new transport
aircraft A380 did not value the Korean Air Show, which
did not always to make his daily flight demonstration.
For the land part, a great number of equipment and armoured
vehicles were exposed on the military airport tracks of
Seoul, but concentrated on small surfaces, which made
impossible to take good pictures of each vehicle.
In the program of the activities Seoul 2009, a dynamic
demonstration was announced in order to show operational
capacities of the last Korean productions of tanks and
armored vehicles. We sought without success, to be able
to attend this demonstration which was reserved to visitors
VIP. For us, this demonstration was one of our motivations
to cover this event. Moreover, this demonstration proceeded
with more than 5 hours of road of Seoul, and no means
of transport had been envisaged by the organizers for
the press people.
During
the press conference for the opening of Seoul ADEX 2009,
the organizers stated that the objective of the defense
Exhibition ADEX was to increase the exportation of Korean
defense products and technologies. Considering the small
of interest by the organization for the International
press, it will be difficult to develop the Korean products
by the intermediary of the international press, a great
value for the communication and marketing on the world
level.
The Seoul Air Show 2009 did not understand the importance
of the international press to diffuse information about
the capacities of Korean defense technologies and engineering
on the worldwide level.
To
finish, we already took part in several defence exhibition
in the world, where we have each time obtained close cooperation
with the organization to make our press reports under
the best conditions.
In short, the Air Show and defence exhibition ADEX 2009
is a Korean Defense Exhibition for Korean, if he wants
to increase his international significance, he must improve
his relation with the international press and, to ensure
a better service to the foreign visitors of his exhibition.
