Breaking news
Concern Kalashnikov to unveil new brand and corporate development strategy through 2020.
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Defence & Security News - Concern Kalashnikov |
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| Friday, November 28, 2014 10:17 AM | |||
| Concern Kalashnikov to unveil new brand and corporate development strategy through 2020 | |||
Small
arms russian manufacturer Concern Kalashnikov will introduce a new brand
and corporate development strategy through the year 2020 on December 2.
The presentation will take place in the Central Telegraph and will bring
together Rostec CEO Sergey Chemezov, CEO of Concern Kalashnikov Alexey
Krivoruchko, law enforcers and members of the military and security services. |
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According
to Rostec's official statement, rebranding should help create the image
of Concern Kalashnikov as the leader of the Russian arms manufacturing
industry, extending to all markets in which the company is present. A
common architecture has been created for both the Russian domestic and
international markets. Changes will affect the visual image of the Concern’s
brand and the structure of the entire product line currently in production.
The
weapons manufacturing holding company Concern Kalashnikov financed the
creation of its new brand from its own cash reserves. The company did
not raise any money from the Russian government to implement this project. Concern Kalashnikov (previously known as R&D and Manufacturing Company Izhmash) is a major Russian manufacturer of combat automatic and sniper rifles, guided artillery shells and a broad spectrum of civilian products, including hunting shotguns, sports rifles, machine tools, lathes and instruments. The concern is a Rostec subsidiary. |
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